THE JUMP OFF - LONDON, UK

Drawing a crowd of 1000+ our monthly flagship event in the heart of London's West End features Fashion Shows, Dance & Rap Battles and has MySpace UK and Kiss 100 FM as Official Media Partners.

The Jump Off is where Fashion, Music and the Arts collide creating a melting pot of urban youth culture.

Set in a gladiator style arena, The Jump Off brings together competitive elements of Hip Hop to a vibrant, passionate crowd creating a unique and electrifying atmosphere.

Attracting celebrities, industry insiders and fresh young talent, the unforgettable experience ignites a word of mouth buzz that has people talking for weeks.

With visitors and participants traveling from all over Europe and online interest from around the world, it’s no wonder this unique, niche event has become so popular and receives so much publicity.

Established in 2003 The Jump Off is the UK's most prestigious urban event and has hosted product launches from Def Jam to BET. This is NOT a club night, this is high energy entertainment like you've never seen before!

Jump Off TV Traffic Stats

THE JUMP OFF - NEW YORK

We are planning to launch this event in New York City, August 2008. Here is the blurb from the London event............................

Drawing a crowd of 1000+ our monthly flagship event in the heart of London's West End features Fashion Shows, Dance & Rap Battles and has MySpace UK and Kiss 100 FM as Official Media Partners.

The Jump Off is where Fashion, Music and the Arts collide creating a melting pot of urban youth culture.

Set in a gladiator style arena, The Jump Off brings together competitive elements of Hip Hop to a vibrant, passionate crowd creating a unique and electrifying atmosphere.

Attracting celebrities, industry insiders and fresh young talent, the unforgettable experience ignites a word of mouth buzz that has people talking for weeks.

With visitors and participants traveling from all over Europe and online interest from around the world, it’s no wonder this unique, niche event has become so popular and receives so much publicity.

Established in 2003 The Jump Off is the UK's most prestigious urban event and has hosted product launches from Def Jam to BET. This is NOT a club night, this is high energy entertainment like you've never seen before!

Jump Off TV Traffic Stats

WORLD RAP CHAMPIONSHIPS

TITLE: World Rap Championships
TARGET AUDIENCE: 16-34 male
SUGGESTED TIME-SLOT: 11pm
LENGTH: 25mins
EPISODES: 13

• 13 episodes have been shot and edited.
  
• Episodes 1-10; Review of Weeks 1-10 from the Regular Season
• Episodes 11-13; Review Quarter-finals, Semi-finals and Finals from the Play Offs

BRIEF OUTLINE:
Battling is deep rooted in Hip Hop culture, from its inception in the early 70's through to its commercialization today in films like Eminem's 8 Mile.

Established in 2006 The World Rap Championships is a global 2on2 Rap Battle League featuring three hundred rappers across 8 divisions participating in more than 500 battles over a 5 month season for a chance to win a place in the $50,000 Play-Offs in New York City.

This unique tag team format takes place before a select industry crowd at secret warehouse and rooftop locations across 8 city divisions; New York, Los Angeles, Detroit, Atlanta, Houston, Toronto(Canada), London(UK) and Melbourne(Australia).

Differing from other MC Battle formats, the WRC features a diverse line-up of rappers from different ethnicity's, backgrounds and cultures, who mix both freestyle and written techniques, relying on team chemistry rather than individualism.

Promising to revolutionize Hip Hop, the World Rap Championships successfully demonstrates that Rap is the next Extreme Sport.

FORMAT:
Shot in the style of a sports analysis show, each episode features two different guests from the world of Hip Hop, ranging from artists to producers and music execs. The show features the following segments:

Part One:

• Show & Guests Intro
• Battle of the Week; Highlights from a single battle, followed by guests analysis/discussion
  
• MC of the Week; Highlights of the best MC's punchlines
  
• Murda of the Week; Highlights from the weeks biggest thrashing, followed by guests analysis/discussion
  

Part Two:

• Top 10 Punchlines; Guests pick their top 10 punchlines from the week with an explanation why.
  
• What I Hated This Week; West Coast Rap Analyst 'Okwerdz' picks a different topic each week of what he found annoying and guests discuss.
• Chokes N Stutters; Montage of the worst chokes, stutters and stumbles
• Best Flips; Top 5 best flips and rebuttals
• No Homo Pause Moment; Highlights any moments where an MC accidentally makes a homosexual reference.
• Red Bull Moment; Highlights an energetic moment where an MC gets either too emotional or too physical.
  

PRESENTERS:
Nemiss (Underground Hip Hop Artist from Chicago)
http://www.myspace.com/nemiss

GUESTS:
Joe Budden, Immortal Technique, Rhymefest, Terminology, Serius Jones, Iron Solomon, Murda Mook, DOE, Saigon, Papoose, Craig G, Poison Pen, Pumpkinhead

BUDGET:
Production: $150,000 (£85,000)

SET:
Shot in a green screen studio, the presenter and two guests are sat at a glass desk.

MERCHANDISING OPPORTUNITIES:
2007 Box Set DVD. Not yet released.

BRANDING OPPORTUNITIES:
Each segment can be branded similar to the 'Red Bull Moment of the Week'.

PRODUCER BATTLE @ THE JUMP OFF

THE JUMP OFF OVERVIEW

Drawing a crowd of 1000+ our monthly flagship event in the heart of London's West End is the UKs biggest monthly urban event. Made up of several segments ranging from dance and rap battles to fashion shows and live photo shoots, The Jump Off is where fashion, music and the arts collide. With MySpace UK and Kiss FM as Official Media Partners, The Jump Off event is a great platform to reach the youth market and create a global buzz.

In addition to the live event, the website www.jumpoff.tv reaches 300K unique visitors per month, and features all the videos and images from the event. For more information on our coverage stats www.jumpoff.tv/mediakit

THE PRODUCER BATTLE OVERVIEW

Hip Hop music producers drive the $11Billion Hip Hop market. Nothing captures the imagination more than a world wide hit song. But these musical genius's rarely get the credit they deserve as they often play second fiddle to the rappers and singers. Providing an educational angle to the craft, the audience will get to see how the producers work their magic, layer by layer, under the pressure of having to make a beat in 5 minutes before a live audience.

Since 2003 Jump Off TV have been hosting Producer Battle events across the UK and over the years have fine tuned the format into the perfect entertainment spectacle. Music is unquestionably a passion point and will always be relevant to youth culture and entertainment.

THE FORMAT

Producers have 5 minutes to make a 3 part arrangement of an intro, verse and chorus, both using exactly the same kit and sounds. The kit will include a two octive keyboard, drum pads and a laptop computer. The sampler and sequencer will run on the laptop computer and be operated by a Jump Off TV sound engineer. The tempo and sounds are predetermined and cannot be changed. The producer must first select which instrument they want and then inform the sound engineer once they are ready to record.

Similar to a real studio environment, communication with the engineer is vital. To add variation, some rounds will require a beat to be made around famous hip hop acapella's.

The idea is simple; give two people exactly the same tools, sounds and time and see which can rock the house.

What sets The Jump Off Producer Battle apart from other producer battle formats is:

• diverse line up of producers from different ethnicities and backgrounds,
• producers have to compose on the spot, so its a real test of ability under pressure
• the audience get to see how the producer tackles making a beat, providing an educational aspect.

For information on rates please email ara@jumpoff.tv.